Most business owners know why they should have a website, but lack understanding of how to promote it once they actually have one.
In today’s blog we’re going to share a few simple ways you can (and should) market your new website once it goes live.
Announce it on social media
Social Media is an invaluable tool that you should already be utilising as a way to communicate with both current and potential audiences. The likes of Facebook, Twitter, Instagram and LinkedIn are the perfect places to let people know about the launch of a new website. Offer an incentive or run a competition, asking people to share your link for something in cool return.
Let your email contacts / subscribers know
A simple yet well put together email letting your contacts and subscribers know that you’ve got a new website is a must! It takes a matter of minutes to write and as for the technical/design element, there’s always Mail Chimp. An email like this acts as a reminder that you’re a progressing company and most importantly, ensures customers know how best to contact you.
Put it in your email signature
You should also add a link to your new website to your email signature, alongside your social media channels and phone number. This way anyone you have direct communication with is made aware of your updated details.
Print it on your business cards / leaflets
The offline and online world has merged. Showcase you’re a modern company by including your website address on all marketing materials. Those who are interested in your products or services will visit for more information before contacting you. Consumers do their research before parting with their money these days – and quite rightly so!
Start blogging regularly
To make the most of your website, you must update it consistently. The best way to do this without constantly rewriting your existing website content is to start up a blog. Not only will this improve the SEO of your site, but it will also give you something of value to share on social media and in turn attract website traffic.
Promote it via PPC
If you’re looking to really heighten your reach, you should consider investing in some search engine advertising. The most popular (and effective) method is PPC, which stands for Pay Per Click. PPC Campaigns can be developed by online marketing specialists (like us) to promote your new website to targeted audiences. This technique is proven to increase traffic.
Have you found this blog useful? Which method will you be using to promote your new website? Tweet your answers to @Resknow to join in on the conversation or contact us directly for advice and extra information.