Much like any business sector, the area of web design and development is filled with a whole host of industry jargon that the everyday individual may find difficult to understand. Though we explain the details of each project to our client in layman’s terms, there are words and expressions that cannot be replaced.

However, they can be defined. Today we thought we would give you a basic introduction to the most common web design definitions and terms used by web studios and developers worldwide to ensure you are able to understand vital technical aspects related to the build of your business site.

Grab a notepad and pen, because you’ll want to take notes before visiting us or any other prospective agencies for help and advice on your web design project.

Web Terms to Know & Understand

Term: 404

Explanation: A 404 error page is displayed when a URL is mistyped or website page has been deleted. The 404 page will often communicate why the page does not exist, detail the issue if there is one and explain what users can do next.

Term: Content Management System (CMS)

Explanation: A CMS is the software system used to access the backend of your website. It is designed to control the content on your website and is where you go to upload, edit and remove text, videos and images.

Term: Domain

Explanation: The domain is simply the name of your website. For example, our domain is These usually have to be bought and vary in price.

Term: Hosting

Explanation: A web server is a computer that runs a clever piece of software that is able to connect to the Internet and allow visitors to access a website through their desktop browser or chosen mobile device. Web servers are where your website files are housed, serviced and maintained.

Term: Favicon

Explanation: Helping to make your website look professional, reputable and memorable, the favicon is a small icon image (usually logo) displayed in the tab or title bar of any browser. It appears in bookmarks, helping sites to standout.

Term: Registrar

Explanation: When a web designer asks you who your domain name registrar is, don’t be confused. Simply recall the company you used to register your domain name and provide them with this information. Popular registrars include GoDaddy, 1and1,, BlueHost, HostGator and iPage.

Term: Hypertext Markup Language (HTML)

Explanation: The HTML is the markup language used to construct and display web sites, pages and elements. It is often unaccompanied and commonly used in conjunction with other languages, such as JavaScript, CSS and PHP, for added functionality.

Term: Cookies

Explanation: Cookies are able to retrieve valuable data from websites and visitors. When you enable cookies, a small text file is sent to a browser from a website and then stored on your computer hard drive. The text file logs your preferences using an anonymous unique identifier and stores information about your activity on the site.

Term: Cascading Style Sheets CSS

Explanation: As briefly mentioned above, CSS is a code used alongside HTML. It is used to determine how a web page should look to the end user. It can format, styles, colours and ultimately brand your entire site (including detailed components, such as the menu and fonts).

Term: Conversion

Explanation: Every website has a purpose. A conversion is when a desired action is taken related to this purpose. For example, this could be when a visitor submits a quote request, completes a web form, makes an ecommerce purchase or subscribes to a newsletter.

And there you have it. 10 web design definitions you no longer need to learn. You can thank us by tweeting your thoughts and comments to @Resknow or simply sharing this article with your network.